Our work

Marsh McLennan wanted to harmonise their benefits offering across all parts of their business. This meant that changes to benefits for colleagues in all four operating companies (Marsh, Mercer, Guy Carpenter and Oliver Wyman), along with a significant number of ‘new’ colleagues following the JLT acquisition, would need to be communicated.

Although this was a global initiative, the approach needed to be localised due to legal requirements. In the UK, there was a consultation process where all colleagues would have access to clear, easy-to-understand information about the proposed changes and to engage in the consultation.

What we did

Mercer delivered a communication campaign which included launch and reminder emails, a bespoke microsite (incorporating operating company-specific FAQs and Benefits Guides) and personalised Comparison Statements (securely accessed via the microsite). Printed versions of all material were also created and mailed out to absent colleagues. In addition, supporting materials for the HR team were produced, to ensure that any potential new hires also had access to the material.

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Website Personalised statement

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The results

Timing was key for the project, and the approach to delivering the information was crucial. The launch email was issued, directing colleagues to the microsite, enabling them to digest the proposed changes and have access to all the consultation information. Two weeks later, a follow-up email was issued, both as a reminder and as notification that their personalised Comparison Statement was now available.

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The expertise, creativity, support, and ‘can-do’ approach demonstrated by the Mercer Impact team ensured that this complex, extremely sensitive and high profile project was delivered on time and on budget.

Phil

Hi! I'm Phil, a member experience expert. If you want to find out more about this piece of work, please get in touch.

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